{"id":1582,"date":"2025-08-06T08:23:02","date_gmt":"2025-08-06T06:23:02","guid":{"rendered":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/?page_id=1582"},"modified":"2025-09-16T08:07:24","modified_gmt":"2025-09-16T06:07:24","slug":"zakladni-informace-vouchery-pro-verejny-sektor-kreativni","status":"publish","type":"page","link":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/zakladni-informace-vouchery-pro-verejny-sektor-kreativni\/","title":{"rendered":"Z\u00e1kladn\u00ed informace &#8211; Vouchery pro ve\u0159ejn\u00fd sektor &#8211; Kreativn\u00ed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1582\" class=\"elementor elementor-1582\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d37d0f2 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d37d0f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;triangle&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,98.9L0,6.1V0h1000v6.1L500,98.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,98.9L0,6.1V0h1000v6.1L500,98.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d8de508\" data-id=\"5d8de508\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e716253 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e716253\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ce4e767\" data-id=\"ce4e767\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-714b58b elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"714b58b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8396907 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8396907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Karlovarsk\u00fd kraj<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6be3c0 elementor-widget elementor-widget-heading\" data-id=\"f6be3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Z\u00e1kladn\u00ed informace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e80a1 elementor-widget elementor-widget-text-editor\" data-id=\"09e80a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"xmsonormal\"><strong>Kone\u010dn\u00fdm \u017eadatelem o dotaci m\u016f\u017ee b\u00fdt<\/strong><\/p><ul><li class=\"xmsonormal\">obec<\/li><li class=\"xmsonormal\">dobrovoln\u00fd svazek obc\u00ed<\/li><li class=\"xmsonormal\">p\u0159\u00edsp\u011bvkov\u00e1 organizace z\u0159\u00edzen\u00e1 \u00daSC (\u00fazemn\u00ed samospr\u00e1vn\u00fd celek)<\/li><li class=\"xmsonormal\">m\u00edstn\u00ed ak\u010dn\u00ed skupina;<\/li><li class=\"xmsonormal\">obchodn\u00ed spole\u010dnost ve 100 % vlastnictv\u00ed \u00daSC<\/li><\/ul><p class=\"xmsonormal\">Dotac\u00ed lze podpo\u0159it pouze kone\u010dn\u00e9ho \u017eadatele, kde m\u00edsto realizace a dopad projektu je na \u00fazem\u00ed Karlovarsk\u00e9ho kraje. M\u00edstem realizace se rozum\u00ed stavba, nemovitost, \u010di m\u00edsto, kde skute\u010dn\u011b doch\u00e1z\u00ed k prov\u00e1d\u011bn\u00ed prac\u00ed na projektu.<\/p><p class=\"xmsonormal\"><strong>V\u00fd\u0161e dotace<\/strong><\/p><p class=\"xmsonormal\">Dotaci lze kone\u010dn\u00e9mu \u017eadateli p\u0159iznat ve v\u00fd\u0161i 85 % zp\u016fsobil\u00fdch v\u00fddaj\u016f projektu a to v minim\u00e1ln\u00ed v\u00fd\u0161i 50 000 k\u010d a v maxim\u00e1ln\u00ed v\u00fd\u0161i 200 000 k\u010d. Dotace je v\u00fdhradn\u011b neinvesti\u010dn\u00edho charakteru.<\/p><p class=\"xmsonormal\"><strong>Poskytovatel kreativn\u00ed slu\u017eby<\/strong><\/p><p class=\"xmsonormal\">Poskytovatelem kreativn\u00ed slu\u017eby (kreativcem) m\u016f\u017ee b\u00fdt pouze subjekt p\u016fsob\u00edc\u00ed na \u00fazem\u00ed \u010cesk\u00e9 republiky ve v\u00fd\u0161e vymezen\u00fdch KKO a mus\u00ed b\u00fdt zaregistrov\u00e1n v Celost\u00e1tn\u00ed galerii kreativc\u016f. Kreativec m\u016f\u017ee poskytnout sv\u00e9 slu\u017eby max. 3 kone\u010dn\u00fdm p\u0159\u00edjemc\u016fm v r\u00e1mci tohoto dota\u010dn\u00edho programu \u2013 kreativec se \u010destn\u00fdm prohl\u00e1\u0161en\u00edm zav\u00e1\u017ee kone\u010dn\u00e9mu \u017eadateli, \u017ee tuto podm\u00ednku spl\u0148uje\u00a0 (vzor prohl\u00e1\u0161en\u00ed viz p\u0159\u00edloha 9 dota\u010dn\u00edho programu). Poskytovatel kreativn\u00ed slu\u017eby (kreativec) nem\u016f\u017ee b\u00fdt sou\u010dasn\u011b kone\u010dn\u00fdm \u017eadatelem ani zam\u011bstnancem krajsk\u00e9ho \u00fa\u0159adu, ani krajsk\u00e9 p\u0159\u00edsp\u011bvkov\u00e9 organizace.<\/p><p class=\"xmsonormal\"><strong>Kreativcem m\u016f\u017ee b\u00fdt:<\/strong><\/p><ul><li class=\"xmsonormal\">pr\u00e1vnick\u00e1 osoba podle z\u00e1kona \u010d. 89\/2012 Sb., ob\u010dansk\u00fd z\u00e1kon\u00edk, ve zn\u011bn\u00ed pozd\u011bj\u0161\u00edch p\u0159edpis\u016f, tj. spolek, nadace \u010di nada\u010dn\u00ed fond, z\u00e1jmov\u00e9 sdru\u017een\u00ed pr\u00e1vnick\u00fdch osob a \u00fastav<\/li><li class=\"xmsonormal\">obecn\u011b prosp\u011b\u0161n\u00e1 spole\u010dnost z\u0159\u00edzen\u00e1 podle z\u00e1kona \u010d. 248\/1995 Sb., o obecn\u011b prosp\u011b\u0161n\u00fdch spole\u010dnostech, ve zn\u011bn\u00ed pozd\u011bj\u0161\u00edch p\u0159edpis\u016f,<\/li><li class=\"xmsonormal\">ve\u0159ejnopr\u00e1vn\u00ed V\u0160 dle z\u00e1kona \u010d. 111\/1998 Sb., o vysok\u00fdch \u0161kol\u00e1ch,<\/li><li class=\"xmsonormal\">ve\u0159ejn\u00e9 v\u00fdzkumn\u00e9 instituce podle z\u00e1kona \u010d. 341\/2005 Sb., o ve\u0159ejn\u00fdch v\u00fdzkumn\u00fdch instituc\u00edch zapsan\u00e9 v Rejst\u0159\u00edku ve\u0159ejn\u00fdch v\u00fdzkumn\u00fdch instituc\u00ed,<\/li><li class=\"xmsonormal\">obchodn\u00ed korporace podle z\u00e1kona \u010d. 90\/2012 Sb., o obchodn\u00edch korporac\u00edch, ve zn\u011bn\u00ed pozd\u011bj\u0161\u00edch p\u0159edpis\u016f, tj. v.o.s., s.r.o., a.s., k.s., evropsk\u00e1 spole\u010dnost, evropsk\u00e9 hospod\u00e1\u0159sk\u00e9 z\u00e1jmov\u00e9 sdru\u017een\u00ed, dru\u017estvo,<\/li><li class=\"xmsonormal\">podnikaj\u00edc\u00ed fyzick\u00e1 osoba s I\u010cO,<\/li><li class=\"xmsonormal\">pr\u00e1vnick\u00e1 osoba, kter\u00e1 vznikla na z\u00e1klad\u011b mezin\u00e1rodn\u00ed dohody.<\/li><\/ul><p class=\"xmsonormal\"><strong>Galerie kreativc\u016f<\/strong><\/p><p class=\"xmsonormal\">Celost\u00e1tn\u00ed galerie kreativc\u016f je ve\u0159ejn\u011b dostupn\u00e1 a bezplatn\u00e1 datab\u00e1ze kreativn\u00edch profesion\u00e1l\u016f (poskytovatel\u016f slu\u017eeb) a je otev\u0159en\u00e1 v\u0161em kreativc\u016fm na \u00fazem\u00ed \u010cesk\u00e9 republiky. Slou\u017e\u00ed ke zprost\u0159edkov\u00e1n\u00ed kontaktu na poskytovatele kreativn\u00edch slu\u017eeb. Kone\u010dn\u00fd \u017eadatel je povinen si vybrat kreativce z t\u00e9to galerie p\u0159ed pod\u00e1n\u00edm \u017e\u00e1dosti. M\u016f\u017ee si vybrat jak\u00e9hokoli kreativce za dodr\u017een\u00ed sout\u011b\u017en\u00edho, transparentn\u00edho a nediskrimina\u010dn\u00edho nab\u00eddkov\u00e9ho \u0159\u00edzen\u00ed (tj. v\u00fdb\u011br nejlep\u0161\u00ed nab\u00eddky odpov\u00eddaj\u00edc\u00ed tr\u017en\u00ed hodnot\u011b \u2013 cen\u011b v dan\u00e9m m\u00edst\u011b a \u010dase za slu\u017ebu obvykl\u00e9).<\/p><p class=\"xmsonormal\">Galerie je dostupn\u00e1 na <a href=\"https:\/\/vouchery.kreativnicesko.cz\/galerie-kreativcu\">https:\/\/vouchery.kreativnicesko.cz\/galerie-kreativcu<\/a><\/p><p class=\"xmsonormal\">Galerii spravuje Ministerstvo kultury. Galerie je sou\u010d\u00e1st\u00ed projektu Komunika\u010dn\u00ed platformy KKO (<a href=\"http:\/\/www.kreativnicesko.cz\">www.kreativnicesko.cz<\/a>) a slou\u017e\u00ed jako podp\u016frn\u00fd n\u00e1stroj pro dota\u010dn\u00ed v\u00fdzvy Kreativn\u00ed vouchery, kter\u00e9 jsou zam\u011b\u0159en\u00e9 na podporu mal\u00fdch a st\u0159edn\u00edch podnik\u016f, v r\u00e1mci N\u00e1rodn\u00edho pl\u00e1nu obnovy.<\/p><h2>\u00a0<\/h2><h2>Zp\u016fsobil\u00e9 typy projekt\u016f v\u00a0kulturn\u00edch a kreativn\u00edch odv\u011btv\u00edch<\/h2><ul><li><strong>Architektura \/ design n\u00e1bytku \/ interi\u00e9rov\u00fd design \/ sv\u011bteln\u00fd design<\/strong><\/li><\/ul><ul><li>Architektura \u2013 pr\u00e1ce s prostorem, aplikace nov\u00fdch prezenta\u010dn\u00edch technik v prostoru, vyu\u017eit\u00ed nov\u00fdch interaktivn\u00edch technik pro pr\u00e1ci s prostorem, vyu\u017eit\u00ed nov\u00fdch vlastnost\u00ed materi\u00e1l\u016f vhodn\u00fdch pro zv\u00fd\u0161en\u00ed \u00fa\u010delnosti prostoru, orienta\u010dn\u00ed syst\u00e9my pro budovy a ve\u0159ejn\u00fd prostor.<\/li><li>Interi\u00e9rov\u00fd design \u2013 vnit\u0159n\u00ed uspo\u0159\u00e1d\u00e1n\u00ed prostoru z praktick\u00e9ho, ale i estetick\u00e9ho, v\u00fdtvarn\u00e9ho hlediska s dopadem na prezentaci v\u00fdrobku \u010di slu\u017eby; pr\u00e1ce s materi\u00e1lov\u00fdm a barevn\u00fdm potenci\u00e1lem prostoru, n\u00e1vrh m\u011bstsk\u00e9ho mobili\u00e1\u0159e, n\u00e1vrh n\u00e1bytku a za\u0159\u00edzen\u00ed interi\u00e9ru nikoliv v\u0161ak jeho vybaven\u00ed.<\/li><li>Sv\u011bteln\u00fd design \u2013 Vytv\u00e1\u0159en\u00ed esteticky p\u0159\u00edjemn\u00e9ho a funk\u010dn\u00edho osv\u011btlen\u00ed v\u00a0r\u016fzn\u00fdch prost\u0159ed\u00edch.<\/li><\/ul><ul><li><strong>Design slu\u017eeb<\/strong> \u2013 aplikuje n\u00e1stroje a metodologii designu na nehmotn\u00e9 produkty, tj. slu\u017eby, za \u00fa\u010delem tvorby \u0159e\u0161en\u00ed, kter\u00e1 jsou u\u017eite\u010dn\u00e1, pou\u017eiteln\u00e1 a atraktivn\u00ed z pohledu z\u00e1kazn\u00edka a efektivn\u00ed a konkurenceschopn\u00e1 z pohledu poskytovatele.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>UX\/UI design<\/strong> \u2013 zahrnuje rozhran\u00ed, grafiku, design, fyzickou interakci a manu\u00e1l, v\u0161e sou\u010d\u00e1st\u00ed snahy o vytvo\u0159en\u00ed soudr\u017en\u00e9ho, prediktivn\u00edho a \u017e\u00e1douc\u00edho designu.<\/li><li><strong>Film\/video\/televize\/hudba\/zvuk\/fotografie<\/strong> slou\u017e\u00edc\u00ed k propagaci \u010dinnosti kone\u010dn\u00e9ho p\u0159\u00edjemce<\/li><\/ul><p>\u00a0<\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li>Film, video, televize \u2013 dokument\u00e1rn\u00ed, animovan\u00fd, v\u00fdukov\u00fd vir\u00e1ln\u00ed film; produkce a postprodukce film\u016f, videoz\u00e1znam\u016f, videospot\u016f a televizn\u00edch program\u016f propaga\u010dn\u00edho typu.<\/li><li>Hudba, zvuk \u2013 profesion\u00e1ln\u00ed po\u0159izov\u00e1n\u00ed zvukov\u00fdch nahr\u00e1vek a jin\u00e1 hudebn\u00ed a vydavatelsk\u00e1 \u010dinnost<\/li><li>Fotografie \u2013 profesion\u00e1ln\u00ed a komer\u010dn\u00ed fotografick\u00e1 produkce s vyu\u017eit\u00edm inovativn\u00edch postup\u016f a metod.<\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><p>V\u00fdstupy mus\u00ed b\u00fdt technicky precizn\u00ed, odpov\u00eddaj\u00edc\u00ed b\u011b\u017en\u00fdm profesn\u00edm standard\u016fm v\u00a0oblasti reklamy, produktov\u00e9 fotografie atd.<\/p><p>\u00a0<\/p><ul><li><strong>Grafick\u00fd design \/ branding<\/strong><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li>Grafick\u00fd design \u2013 tvorba vizu\u00e1ln\u00ed prezentace; v\u00fdtvarn\u00e9 n\u00e1vrhy grafick\u00e9ho designu jsou vytv\u00e1\u0159eny na objedn\u00e1vku za ur\u010dit\u00fdm \u00fa\u010delem; grafick\u00fd design kombinuje symboly, obrazy a text, pou\u017e\u00edvaj\u00ed typografick\u00e9, vizu\u00e1ln\u00ed um\u011bn\u00ed a techniky rozvr\u017een\u00ed str\u00e1nky pro vytv\u00e1\u0159en\u00ed vizu\u00e1ln\u00edch kompozic.<\/li><li>Branding \u2013 budov\u00e1n\u00ed vztahu se z\u00e1kazn\u00edkem pomoc\u00ed tvorby a pou\u017e\u00edv\u00e1n\u00ed vizu\u00e1ln\u00ed identity; n\u00e1vrh vhodn\u00e9ho n\u00e1zvu, loga, vizu\u00e1ln\u00edho stylu a dal\u0161\u00edch prvk\u016f, ale pouze do f\u00e1ze p\u0159\u00edpravy, nikoliv realizace. U tohoto typu designu je nutn\u00e9 dolo\u017eit zm\u011bny oproti p\u016fvodn\u00ed vizu\u00e1ln\u00ed identit\u011b, v\u010detn\u011b p\u016fvodn\u00edho a nov\u00e9ho n\u00e1vrhu loga, vizu\u00e1ln\u00edho stylu nebo dal\u0161\u00edch prvk\u016f.<\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Hern\u00ed pr\u016fmysl<\/strong> \u2013 v\u00fdvoj videoher, online her, her pro chytr\u00e9 telefony a tablety a her pro VR a AR prost\u0159ed\u00ed podle standard\u016f hern\u00edho pr\u016fmyslu; gamifikace v\u00a0marketingu, tzn. strategie, kter\u00e1 vyu\u017e\u00edv\u00e1 hern\u00edch prvk\u016f a motivac\u00ed k\u00a0zapojen\u00ed a anga\u017eov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. C\u00edlem je vytvo\u0159it z\u00e1\u017eitek podobn\u00fd hran\u00ed her, co\u017e m\u016f\u017ee zv\u00fd\u0161it interakci se zna\u010dkou, zlep\u0161it z\u00e1kaznickou loajalitu a motivovat k\u00a0akc\u00edm, jako je n\u00e1kup, sd\u00edlen\u00ed obsahu nebo \u00fa\u010dast na kampan\u00edch.<\/li><\/ul><p>Projekty zam\u011b\u0159en\u00e9 na gramifikaci mus\u00ed obsahovat jasn\u011b definovan\u00e9 hern\u00ed prvky a strategie a dolo\u017eit, jak\u00fd p\u0159\u00ednos maj\u00ed pro c\u00edlovou skupinu.<\/p><ul><li><strong>Informa\u010dn\u00ed a komunika\u010dn\u00ed technologie<\/strong> \u2013 n\u00e1vrhy a grafick\u00e9 zpracov\u00e1n\u00ed n\u00e1vrh\u016f mobiln\u00edch a webov\u00fdch aplikac\u00ed, multimedi\u00e1ln\u00ed prezentace, virtu\u00e1ln\u00ed, roz\u0161\u00ed\u0159en\u00e1 a sm\u00ed\u0161en\u00e1 realita. Typick\u00fdmi v\u00fdstupy jsou grafick\u00e9 n\u00e1vrhy jednotliv\u00fdch obrazovek webu \u010di mobiln\u00ed aplikace v\u010detn\u011b rozlo\u017een\u00ed, barev, p\u00edsma a obr\u00e1zk\u016f, struktura a hierarchie obrazovek, koncept a tvorba obsahu. N\u00e1vrhy multimedi\u00e1ln\u00edch prezentac\u00ed, zahrnuj\u00edc\u00ed grafick\u00fd design, animace, zvuky, videa \u010di 3D modely. N\u00e1vrhy virtu\u00e1ln\u00ed \u010di roz\u0161\u00ed\u0159en\u00e9 reality zahrnuj\u00edc\u00ed n\u00e1vrhy vzhledu, storyboardu, tvorbu 3D model\u016f.<\/li><li><strong>Webdesign<\/strong> \u2013 N\u00e1vrh struktury, rozlo\u017een\u00ed a vzhledu webov\u00fdch str\u00e1nek. Typick\u00fdmi v\u00fdstupy jsou grafick\u00e9 n\u00e1vrhy jednotliv\u00fdch str\u00e1nek webu v\u010detn\u011b rozlo\u017een\u00ed, barev, p\u00edsma a obr\u00e1zk\u016f, struktura a hierarchie webov\u00fdch str\u00e1nek, koncept a tvorba obsahu.<\/li><\/ul><p>V\u00a0p\u0159\u00edpad\u011b redesignu (\u00fapravy ji\u017e existuj\u00edc\u00edho webu) je nutn\u00e9 dolo\u017eit p\u016fvodn\u00ed n\u00e1vrh nebo sn\u00edmky obrazovek p\u016fvodn\u00edho webu a p\u0159ehled kl\u00ed\u010dov\u00fdch zm\u011bn, aby bylo mo\u017en\u00e9 posoudit rozsah a kvalitu proveden\u00fdch \u00faprav.<\/p><ul><li><strong>Kulturn\u00ed d\u011bdictv\u00ed<\/strong> \u2013 podpora nov\u00fdch zp\u016fsob\u016f a nov\u00fdch technologi\u00ed vyu\u017e\u00edv\u00e1n\u00ed bohatstv\u00ed kulturn\u00edho d\u011bdictv\u00ed, zav\u00e1d\u011bn\u00ed nov\u00fdch metod pr\u00e1ce s n\u00edm; podpora pr\u00e1ce s\u00a0historick\u00fdmi vzory, technologiemi a postupy novou formou; podpora pr\u00e1ce s\u00a0historick\u00fdmi dokumenty, re\u0161er\u0161e v depozit\u00e1\u0159\u00edch pam\u011b\u0165ov\u00fdch instituc\u00ed \u2013 muze\u00ed, galeri\u00ed, archivech.<\/li><li><strong>Pr\u00e1ce s texty<\/strong> \u2013zahrnuje tvorbu \u010dtiv\u00fdch a srozumiteln\u00fdch text\u016f, kter\u00e9 odpov\u00eddaj\u00ed konkr\u00e9tn\u00edm c\u00edl\u016fm projektu a oslovuj\u00ed specifick\u00e9 c\u00edlov\u00e9 skupiny. D\u016fraz je kladen na originalitu a kvalitu obsahu, kter\u00fd p\u0159in\u00e1\u0161\u00ed p\u0159idanou hodnotu. Automaticky generovan\u00e9 texty bez \u00faprav nejsou p\u0159\u00edpustn\u00e9.<\/li><\/ul><ul><li>Copywriting \u2013 vytv\u00e1\u0159en\u00ed a strukturov\u00e1n\u00ed individualizovan\u00e9ho obsahu ve vhodn\u00fdch form\u00e1tech, jako jsou \u010dl\u00e1nky, blogov\u00e9 p\u0159\u00edsp\u011bvky, infografiky nebo prezentace.<\/li><li>Social media copywriting \u2013 psan\u00ed text\u016f pro soci\u00e1ln\u00ed m\u00e9dia, kter\u00e9 oslovuj\u00ed specifickou c\u00edlovou skupinu a podporuj\u00ed interakci.<\/li><li>Kreativn\u00ed psan\u00ed \u2013 origin\u00e1ln\u00ed a inovativn\u00ed tvorba p\u0159\u00edb\u011bh\u016f, sc\u00e9n\u00e1\u0159\u016f nebo jin\u00fdch liter\u00e1rn\u00edch text\u016f pro r\u016fzn\u00e9 form\u00e1ty.<\/li><li>Vytv\u00e1\u0159en\u00ed obsahu pro marketing \u2013 psan\u00ed text\u016f pro reklamn\u00ed kampan\u011b, e-maily, newslettery a dal\u0161\u00ed marketingov\u00e9 kan\u00e1ly s\u00a0d\u016frazem na p\u0159esv\u011bd\u010divost a prodejn\u00ed efektivitu.<\/li><li>SEO optimalizace \u2013 optimalizace text\u016f pro vyhled\u00e1va\u010de, v\u010detn\u011b pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov, meta popisk\u016f, nadpis\u016f a dal\u0161\u00edch prvk\u016f, kter\u00e9 zvy\u0161uj\u00ed viditelnost obsahu online.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-939df7c elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"939df7c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1e0c14 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a1e0c14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-09d6d9c elementor-invisible\" data-id=\"09d6d9c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6254f6 elementor-align-center elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"c6254f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"\/opst\/dotacni-program-a-prilohy-ke-stazeni-vouchery-pro-verejny-sektor-kreativni\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOTA\u010cN\u00cd PROGRAM <br>A P\u0158\u00cdLOHY<br><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5813a elementor-align-center elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"8e5813a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-wobble-vertical\" href=\"\/opst\/souvisejici-dokumenty-vouchery-pro-verejny-sektor-kreativni\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SOUVISEJ\u00cdC\u00cd DOKUMENTY<br><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690cdbc elementor-align-center elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"690cdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-vertical\" href=\"https:\/\/dotace.kr-karlovarsky.cz\/gordic\/ginis\/app\/RAP05\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">POD\u00c1N\u00cd \u017d\u00c1DOSTI<br><br><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ad87e elementor-align-center elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"b4ad87e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-wobble-vertical\" href=\"\/opst\/vyuctovani-dotace-vouchery-pro-verejny-sektor-kreativni\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VY\u00da\u010cTOV\u00c1N\u00cd DOTACE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124bb19 elementor-align-center elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"124bb19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-wobble-vertical\" href=\"\/opst\/caste-dotazy-vouchery-pro-verejny-sektor-kreativni\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u010cAST\u00c9 DOTAZY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e359de8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e359de8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19fec70\" data-id=\"19fec70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-659cef3 elementor-widget elementor-widget-text-editor\" data-id=\"659cef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copyright 2025&nbsp; \u00a9&nbsp; Karlovarsk\u00fd kraj.&nbsp; All Rights Reserved&nbsp; &amp;&nbsp; Design Karlovarsk\u00fd kraj<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Karlovarsk\u00fd kraj Z\u00e1kladn\u00ed informace Kone\u010dn\u00fdm \u017eadatelem o dotaci m\u016f\u017ee b\u00fdt obec dobrovoln\u00fd svazek obc\u00ed p\u0159\u00edsp\u011bvkov\u00e1 organizace z\u0159\u00edzen\u00e1 \u00daSC (\u00fazemn\u00ed samospr\u00e1vn\u00fd celek) m\u00edstn\u00ed ak\u010dn\u00ed skupina; obchodn\u00ed spole\u010dnost ve 100 % vlastnictv\u00ed \u00daSC Dotac\u00ed lze podpo\u0159it pouze kone\u010dn\u00e9ho \u017eadatele, kde m\u00edsto realizace a dopad projektu je na \u00fazem\u00ed Karlovarsk\u00e9ho kraje. M\u00edstem realizace se rozum\u00ed stavba, nemovitost, \u010di [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-1582","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/wp-json\/wp\/v2\/pages\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/wp-json\/wp\/v2\/comments?post=1582"}],"version-history":[{"count":7,"href":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/wp-json\/wp\/v2\/pages\/1582\/revisions"}],"predecessor-version":[{"id":1671,"href":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/wp-json\/wp\/v2\/pages\/1582\/revisions\/1671"}],"wp:attachment":[{"href":"https:\/\/extranet.kr-karlovarsky.cz\/opst\/wp-json\/wp\/v2\/media?parent=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}